Applications & Validation-
At the SDEC, Entrepreneurs have the ability to share their development tools in a CoLab™ environment by establishing an innovative “Early Adopters Community”.
Don’t get stuck in the lab or bedroom trying to come up with the perfect product before you release it to the market. Take advantage of field trials, focus group studies and think of the term Protoduction™.
If you’re focusing to much on your product and not on your customer, you may find out that your perfect mousetrap, in which you’ll make bazzillions of dollars in revenues may not be exactly what the market (consumers) demand. On the other hand, the “perfect mousetrap” that you thought could be sold in stores for consumers to purchase directly (B2C), is better positioned as a Business to Business (B2B) product.