Innovation & Reinvention-
A person explained that Innovation was the result of NOT being normal. It sounds true, as innovation in some ways is the result of not being satisfied with the status quo.
Entrepreneurs are innovators, if your business plan is to copy what your competitor is doing and slapping on your new logo to make a difference, then that’s not being innovative. On the other hand, an appreciation of innovation can result in a licensing deal. Some companies may express interest to slap their logo on your product.
Sometimes, in order to be innovative, Entrepreneurs might try to reinvent. The artist known as a symbol, we once called “Prince” tried this and failed miserably. Coca Cola® tried that too, with NEW Coke. Apple®, stagnant with their Apple branded products came out with their series of “i” products and crushed it with billions of dollars in revenues.